D’IYANU

Advertisement for D'IYANU featuring a man and woman in matching patterned outfits sitting on a couch displayed at a bus stop.
Advertising poster featuring two women wearing D'IYANU brand clothing, smiling and walking arm-in-arm. The women are dressed in coordinated patterned outfits. The poster is displayed on an urban wall.
Logo comparison of 'D'IYANU' with a new design above an older version labeled 'BEFORE.'
Geometric design with three overlapping, stylized circular patterns in gold, beige, and black shades.
Six circular patterns with diverse colorful designs, including geometric and abstract elements, on a black background.
Color swatches labeled: White, Black, Taupe LT, Taupe DK, Lt GoldenGlow, GoldenGlow, Gold.

THE BACKGROUND
D’IYANU is an African-inspired fashion brand offering clothing and home goods with a top-tier retail experience.

THE BRIEF
Develop imagery guidelines, a color palette, typography, and a logo that authentically reflect the brand.

THE SOLUTION
I created a unified, accessible color and font system for consistent brand communication. The refreshed logo and mark offer a modern, culturally rooted look. The chosen fonts—Anton and Poppins—are Google Fonts, making them free and easy to use across digital and print platforms.

Person holding a framed sign with "Aria's Sweet 16" in colorful text on teal background.

Aria’s Sweet 16

Teal Sweet 16 birthday invitation design with artistic text layout, featuring "you are invited to... aria’s SWEET 16."
Group of four women wearing white shirts with a blue circle design, one in a white tulle skirt, standing indoors.
Person holding a white coffee cup with a teal logo, wearing a denim jacket and green nail polish. Color swatches: teal, pink, white.

THE BACKGROUND
Turning 16 is a major milestone—a time of growth, excitement, and new beginnings. A custom visual identity makes the celebration feel personal and unforgettable.

THE BRIEF
Create a look that’s edgy, not girly.

THE SOLUTION
I designed a bold color palette and a dynamic, flexible logo. The visuals elevated the event with a strong sense of style, storytelling, and meaning that extended beyond the celebration itself.

Four colored squares arranged in a 2x2 grid with colors magenta, black, cyan, and yellow on a white background.
Mug on a plate with "Fluff Union, the sweetest square in Somerville" logo, on a book on a table.

Fluff Union

Four abstract and colorful shapes, including circles, a radial burst, a sun, and a cloud.

THE BACKGROUND
The 2023 festival theme, “Fluff Union: The Sweetest Square in Somerville,” celebrated Marshmallow Fluff’s local roots and promoted Union Square as a cultural hub.

THE BRIEF
Create an iconic image that captures the spirit of this beloved community event across posters, merch, and social media.

THE SOLUTION
Guided by the tagline, I built the concept around Union Square’s recognizable graphic, pairing it with bold colors and playful icons. The design aimed to evoke joy and nostalgia, with broad appeal for Fluff fans of all ages—from eight to 80.

Bundle of lavender flowers with "Ecletamix" card on wooden surface, featuring text "Home accents inspired by the season."

Client: Electamix

Wooden chair with woven seat and backrest, featuring a white cushion with "Ecletamix" text, placed against a beige wall.
Row of five rectangles in different colors: dark blue, blue, lavender, gold, and white.

THE BACKGROUND
Ecletamix was a lifestyle brand offering curated, seasonal home décor through a subscription model. Each delivery helped customers refresh their spaces with thoughtfully designed accents and accessories.

THE BRIEF
Design a logo and color story that reflect the brand’s seasonal, elevated style.

THE SOLUTION
I developed a distinctive logo using a mix of typography styles, paired with a refined color palette that captured the brand’s warmth, elegance, and visual appeal.