Hi, nice to meet you,
I’m Anissa Smith.
Pronounced Ah-knee-sah
Who am I…
A creative professional with over 20 years of experience in marketing and branding. I bring a thoughtful, story-driven approach to design. I craft visual worlds that capture the essence of your brand through compelling design. I have a sharp eye for detail, color and composition, ensuring every element works in harmony. I can listen to your vision and bring it to life. Creating identities for new and existing brands is my superpower.
How I can support you…
I know design services can be costly or cookie cutter. Standing out from the crowd with a design system that is tailored for your brand is my speciality. I believe small businesses & entrepreneurs deserve to have an aesthetic that is unique, intentional, and visually communicates their value from the very first impression. A cohesive visual identity is a powerful business tool that helps any company attract the right audience, build trust, & grow with confidence.
“Presentation of a brand with a strong, cohesive identity can increase perceived value and trustworthiness significantly.”
- Forbes
Provided strategic design expertise and held senior roles with the following organizations:
Target / myalloy.com / Kate Spade / Victoria’s Secret / IT Cosmetics / Bed Bath & Beyond / Occasion Brands (PromGirl, Simply Dresses, Kleinfeld Bridal Party) / FullBeauty Brands / New York & Company /
Elizabeth Arden / B H L D N (Anthropologie Wedding Brand) / HBO / Cole Haan / New York University / Essence Magazine / More Magazine /
Ladies' Home Journal…
and several more.