Creative Direction and Design

Taking difficult content and creating a respectful conversation piece was the goal of this assignment. This poster and discussion guide in conjunction with the Thirteen/WNET show of the same name were used in high schools across America to discuss the Jim Crow Laws. The guide and poster were so well received, reprints were issued.

Creative Direction and Design

SCD wants your messages to have a 'WOW' factor. Collateral can excite and inspire. Each design decision from font to paper is considered to make your messages strong and stylish.

Creative Direction and Design

To welcome their interns to the NY summer program, HBO wanted a design that instantly conveyed 'New York', and also showcased the selected interns. I designed this welcome poster (print) and (digital) online booklet to accomplish that goal.

After the success of the New York intern posters, an LA version was created. The Director of Employee Communications & Initiatives then hired SCD to create an online magazine for the employees of HBO. Thus, inHBO was born. I designed the logo, and provided the creative direction for the cover and inside pages.

I was selected to be an Adjunct at one of New York’s most prestigious colleges to teach Magazine Editing and Production. In this dynamic class, I taught journalism students about magazine design from inception to final printed piece. The final project per semester was to create Manhattan South Magazine. As the professor and Creative Director, I was responsible for the look and feel of the college publication.

Creative Direction and Design

A transportation app for parents of school-age kids. SCD created the visual identity from concept to completion. The logo and characters are fun and engaging. The color and modern font choices support the theme of a young and hip mobile app.

Art Direction

Known for beautiful wedding gowns BHLDN / Anthropologie Weddings is a coveted website for the non-traditional bride. They contracted SCD to continue the effortless elegance by providing
on-set art direction for ecommerce photography and video.

Creative Direction and Design

SCD was tasked with creating a fashion website presentation for the European brand designerclothes.com. The site needed to appeal to the high end tech savvy shopper. Combining stylish photography, with unexpected design details dc.com is expected to capture a wide audience. The website is currently in production.

Creative Direction and Design

Typography and signage can be fun and meaningful. SCD created the step and repeat for GLAAD's 'Spirit day', and the 27th annual media awards.

SCD was hired to create the brand style guide and digital assets for a new website that supports women as they navigate Menopause. Playful typography a simplified color palette, and relatable imagery were brought together to create a modern aesthetic. To see more visit the site at myalloy.com