Clear. Cohesive. Memorable.

Your story, told powerfully through visual design.

Abstract colorful geometric shapes resembling tiles or a paint swatch

At SmithCompany design, we create visual identities that communicate your brand’s unique story.

Person sitting cross-legged on carpet, selecting color swatches from a palette. Items include a white vase with flowers, notebooks, and a mug.

How it works

Discuss your brand and your vision.
We get clarity on what makes your brand unique and how to convey that to your audience in a compelling way using the Idea to Identity Questionnaire.

Establish your brand’s distinction and influence.
We craft an idea roadmap with imagery. You select at least 5–10 images that resonate with you. No need to overthink it—just share what catches your eye! 

Deliver a completed, unified, standout brand system.
Designed to increase recognition, build trust, and support marketing efforts across all platforms. We provide a complete visual identity—including a custom logo, color palette, typography, a flexible design system and more.

Set the tone for how your brand is preceived and its influence. A cohesive visual identity, builds trust, credibility & will elevate your brand at every touchpoint.

D'IYANU logo on yellow background
Teal background with stylized text "aria's SWEET 16" in white and pink.
"Fluff Union" text logo in colorful bubble letters with cloud and starburst designs on a blue background.
The word "Truupn" in white, bold font on an orange background.
Text 'Ecletamix' in various artistic fonts on a dark blue background.
The word "aggy" in stylized bubble letters with dark squiggly lines in the background on a turquoise background.